Case Studies/User Stories

Crust
November 2011 - MDS have been working with the multi-award winning franchise Crust Gourmet Pizzas for many years.

Initially MDS assisted Crust with basic Territory maps, but as the Crust brand grew, this soon progressed to applying the geo demographic web-service, Tactician Online, to enable Crust to accurately define territories for franchise administration purposes based on key criteria defining a store’s potential and to determine where new stores might be best positioned.

As a progressive market leader, Crust decided to utilise the power of the Internet to allow customers to order their favourite Crust delights online and have them delivered to their door.  MDS facilitated the location intelligence behind this service to ensure that when you enter the address for your order, it is allocated to the correct Crust store for fast, flavoursome delivery! This service is soon to be replicated for mobile devices.

Crust and MDS, a perfect combination demonstrating the benefits of location based services.

Diabetes Queensland
November 2011 - MDS helps Diabetes Queensland map the prevalence of diabetes

Rates of lifestyle-related diabetes in Queensland have soared by 43 per cent in just four years - fuelled by expanding waistlines, the ageing population and socioeconomic status. Diabetes Queensland is acutely aware of the increasing figures and in an attempt to make others aware and educate them; Diabetes Queensland recently launched a new mapping application to identify regions with the highest levels of diabetes, which puts people at greater risk of heart, eye and kidney disease.  MDS worked with Diabetes QLD to enable visualisation of the disease.
 
Type 2 diabetes is the most common form, affecting 85 to 90 per cent of all people with diabetes. MapData Services is proud to be part of the project to increase the awareness by developing and delivering the GeoApplication for Diabetes Queensland. 

Caltex Mobile App
November 2011 - Browser based application detects if you are using a smart phone

MDS built a browser based application that detects if you are using a smart phone for the purposes of locating your nearest CALTEX. Also included in the application is a trip planner which means you can plan your trip and locate the CALTEX stations along the route.

City of West Torrens
August 2011 - Results speak for themselves when it comes to fleet monitoring
In 2010 City of West Torrens (CWT) in South Australia came to MapData Services (MDS) with a range of specific fleet monitoring issues that were eating into the council’s street maintenance efficiency and budget. Through collaboration with MDS and Esri Australia, their challenges were resolved. This was done by integrating GPS tracking data from the MDS FleetTrack system into the CWT GIS system. Read the complete story

SingTel Optus
September 2009 - Optus says “Yes” to MDS helping to map customer territories
In the competitive telecommunications industry in-bound services are a highly profitable product... With just one phone number customers can contact the organisation, regardless of where they are located in relation to that organisation.

Optus commissioned the Professional Services Group at MDS to create an online solution; a customised application with which Optus consultants would help clients build territories, whether for a fast food franchise network, services company or government agency. Read the complete story

GA Research
March 2009 - Getting a Marketing Education
When Pete Wilson was asked to help answer the question ‘why parents choose particular schools for their kids’, he saw the chance to educate both his client and his employer. His decision to use a web-based geographic marketing system, like the most intuitive of educational practices, was to prove infectious, exciting the clients and prospects of his employer Gavin Anderson & Company, as well as his colleagues, for the benefits it delivers to market and social research projects.  Read the complete story

Zurich Insurance
December 2008 - Assessing Flood Risk
Zurich enlisted the services of MapData Services (MDS) to build the necessary interfaces for modelling risk into the company’s Z.stream® platform. These interfaces link Zurich to the databases of MDS and its partners.... Read the complete story

Anglicare - NCLS Research
August 2008 - Mapping the Connections Between Churches and Communities
NCLS Research is providing user-friendly Community Connections Packs based on customised 2006 Census data to over 7,000 churches from 22 denominations across Australia. A key feature of the pack is data visualisation and mapping.  Read the complete story

Oakover Wines
October 2008 - Oakover maps out a vintage year in new market

James Blake says it was a major hassle planning which bottle shops he would have to visit each day to win new business in the fiercely competitive Victorian wine market.

“It was a daily grind,” says Mr. Blake, the national sales and marketing manager of Oakover Wines who is spearheading the company’s first marketing thrust outside its home state of Western Australia.  Read the complete story

Department of Environment and Water Resources (DEW)
March 2007 - Mapping the way to a better environment
DEW (formally Department of the Environment and Heritage - DEH) has been a customer of MapData Science for some time now "enabling both departmental staff and the public to have internet access to sophisticated digital maps and reports, the Department has underpinned its role as a key player in helping protect Australia's heritage and environment".

The user story shows how one MDS customer is enjoying the benefits of improved analysis and service delivery by using MDS' Australian RoadNet, CadLite, GNAF, Postcode boundaries, Suburb/locality boundaries, ABS Administrative boundaries & Commonwealth Electoral boundaries.  Read the complete story

Intouch Data
September 2004 - Digital mapping keeps hotels in touch with business data
Ask Peter Johnson why he set up Intouch Data, his marketing analysis and consulting firm for the hospitality and tourism industry and the answer that he “saw an opportunity” would be a cliché, were it not for the fact that the opportunity was a map.

Mr Johnson recognised that the geographic origins and socio-economic profiles of hotel guests could be mapped so that individual properties or hotel chains in Australian and New Zealand could target their promotional activities with near rifle-shot precision.  Read the complete story

Answer Group Services
June 2004 - Digital Mapping Provides The Answer To Franchise Territories
Digital mapping Digital mapping technology unlocks the complexities and mysteries of accurately allocating geographic territories for anyone planning to franchise a business.

According to Michael Fullick and Mark Mahony, directors of Sydney-headquartered Answer Group Services (AGS), “digital mapping is crucial because it reassures franchiser and franchisee that a geographic territory has the potential to ensure a given volume of business.

“The information delivered by mapping territories using digital technology is critical to our contracts,” said Mr Mahony, who launched the trade services group in 1988. Read the complete story

Bidvest Australia
March 2004 - Bidvest Maps The Way To Quick Service
Bidvest Australia Limited, one of Australia’s leading food services providers with a specialist business unit supplying food and other products to the quick service restaurant sector, is enjoying significant savings in time and cost through the application of digital mapping to planning delivery routes across NSW.

In the first such application at Bidvest, digital mapping of route planning is saving the company more than $150,000 a year in fleet costs while reducing by more than 60 percent, the time required to plan delivery routes.  Read the complete story